Lou Bortone Discussess How to Generate Visibility & Traffic With Online Video

Posted by Denise Griffitts on Jun 25, 2009 in Internet Mastery | 0 comments

Your Partner In Success Radio Show

Increasing online visibility is the goal of most online business owners. There are many strategies for building visibility online including article marketing, blogging, email newsletters/ezine, expert question sites, press releases, social networking and videos.

Tomorrow I will interview viral video expert Lou Bortone and fellow Master Business Building Club expert on my BlogTalkRadio show who will discuss how he has increased both his web traffic and client base since he began using video as an online marketing tool.

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

We will discuss why now is the best time to jump on the online video bandwagon and what the benefits of having a strong web video presence are. Did you know that since the dawn of YouTube, marketing with video has become the best way to connect with customers and drive sales? In fact, studies show that video is 600% more effective than text alone in delivering your message. 600%! Do you need to know some quick, easy and free ways to distribute your video? Lou will cover thoroughly cover that topic. He will also offer tips for optimizing your videos and how to make your videos more interactive and viral.

This will be a very interesting and informative interview, so be sure to mark your calendar!

When: Friday June 26, 2009

Where: Blog Talk Radio – Denise Griffitts. “Your Partner in Success”

Time: 9 am PST / 10 am MST / 11 am CST / 12 pm EST

Call In Telephone Number: 347-843-4988

Time permitting; we will open up the call for questions and answers. Please be sure to login to the chat room to ask questions during the call.

We look forward to “seeing” you!

By the way, you can visit Lou’s websites at Online Video Branding and Video Traffic Blast.

Great News from BlogTalkRadio

Posted by Denise Griffitts on Jun 23, 2009 in Internet Mastery | 0 comments

As a BlogTalkRadio host I was very excited to see this email show up this morning and just had to share. If you don’t already have your own show, this might give you the impetus to start one and begin sharing your expertise with others. If you already host a show or decide to launch a new one we would love to have you come back here and post a link.

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We are excited to roll out some cool new features which will help our tens of thousands radio hosts with syndicating their radio shows into their primary social networks.

In our view, our job has many elements. First, we enable any individual, company or organization to host a live on-line radio show. We host close to 1,000 live broadcasts every day. There is no cost to host or listen to shows on BlogTalkRadio, however, we do offer premium services for a more robust hosting experience.  Second, shortly after the show is completed, we automatically create podcasts which are hosted and stored on our site, can be easily downloaded into iTunes, RSS, etc.  Lastly, we provide a series of syndication tools so that the content produced on the network can be easily syndicated on-line.

Our platform sits side by side with Facebook, Twitter, Ning, MySpace and the many other social communities out there.

Effective today, our hosts can now elect to have their radio shows automatically notify and update their Facebook and Twitter communities.  You can watch screencast tutorials here in our Learning Center to learn how to use these features. 

For Facebook, our hosts will be able to easily create events, update their status to let their friends know they are broadcasting live and finally, after the show is over, the archived show will be embedded directly into their status update.

For Twitter, tweets will be automatically be sent from your Twitter profile, when the show is live and then again when the archived show is available for consumption.

We are excited about these enhancements and look forward to your comments, feedback and suggestions.  Please write us at service@blogtalkradio.com.

Best,

Alan Levy Founder and CEO, BlogTalkRadio

Forrester: E-mail marketing spending to reach $2 billion by 2014

Posted by Denise Griffitts on Jun 21, 2009 in Internet Mastery | 0 comments

Here’s an interesting report that I read on BtoB this morning.

Cambridge, Mass. – Spending on e-mail marketing in the U.S. will grow steadily to $2 billion by 2014, almost an 11% compound annual growth rate, according to a new forecast by Forrester Research.

Fueling the continuing reliance on e-mail as a direct marketing outreach are falling CPMs and high ROI, according to the Forrester report, “U.S. E-mail Marketing Forecast 2009 to 2014.”

Further, the report noted, the use of e-mail in social networks will be one of the biggest challenges for direct marketers, which face the need to bridge the gap between social and traditional inboxes with social sharing tools.

Do you have your email marketing up and running? We work in all the major systems for our clients and really like Aweber, Constant Contact and Vertical Response. You can also create some beautiful newsletters and broadcasts in 1shoppingcart if you are familiar with html. Unfortunately they don’t offer pre-designed templates at this time.

Learn the Art of Business Journaling with Judy Peebles

Posted by Denise Griffitts on Jun 17, 2009 in Your Partner In Success | 0 comments

Your Partner In Success Radio Show

Judy Peebles, The Journaling Jenius is an International Speaker, Business Skills Trainer and Coach. After 25 years of corporate experience, she leapt off the corporate ladder and founded her own company. Utilizing journaling, hypnosis and other cutting-edge techniques, she partners with clients to achieve immediate results in their businesses, careers, relationships, and their health and fitness.

Judy has taken a life-long passion and turned it into a highly successful consultant business. Judy advocates the use of a business journal to help you monitor your business activities, record your payouts, deposits, cash receipts, and withdrawals. Not only that, she says that regularly using your business journal as a “success journal” allows you to imagine and envision your business growing and succeeding. Once you hit your milestones, it can be very important to go back into your journals and see just how far you have actually come with your business model.

Lots of coaches, counselors and therapists advise their clients to keep a journal. Judy actually teaches you how to make journal writing productive and beneficial both on a personal and a business level. She works with driven, tenacious individuals, committed to their own success who just need that extra edge and guidance to assist them to reach the next level. As well as helping executives climb the corporate ladder, she readily translates her extensive knowledge of corporate business processes and procedures into easily actionable tasks for the small business owner. Judy is a dynamic and playful presenter who regularly helps business leaders by speaking at their team events.

Judy will cover these and other topics:

1. Identify where you want to go

2. Think on paper

3. Create – Brainstorm or Mindmap

4. Planning

5. Stress Relief

6. Conflict Management

When: Friday June 19, 2009

Where: Blog Talk Radio – Denise Griffitts. “Your Partner in Success”

Time: 9 am PST / 10 am MST / 11 am CST / 12 pm EST

Call In Telephone Number: 347-843-4988

Time permitting; we will open up the call for questions and answers. Please be sure to login to the chat room to ask questions during the call.

We look forward to “seeing” you!

Utility Poster – Quality Blog Posting Has Never Been Easier

Posted by Denise Griffitts on Jun 9, 2009 in Internet Mastery | 0 comments

Blogging is (or should be!) one of the “must do” items on your entrepreneurial “to-do” list, particularly if your business is largely internet-based. Regular blogging helps you build readership loyalty and a targeted audience. You need to keep your blog updated with fresh content even though it is not always easy to find the time to write or sometimes a subject to write about.  Blogging is a very effective way to dialogue with your clients, prospects and customers. It allows them to share their comments, feedback, ideas, and concerns with you. By blogging regularly you consistently add value to your readers and begin to develop a readership that returns regularly to find out what you have to say about your particular niche. Even though intellectually I know that I need to post to my blogs at least twice a week, I freely admit that I also have a hard time finding the time to write as much as is needed.

All that being said, I had to have a sit down discussion with myself about my blogging practices. It was ugly and I think a tear or two was shed. Then it was time to embark on a search for some assistance and advice. What I found was a program called Utility Poster. This is not meant to completely absolve you from writing quality and targeted content, rather it is meant to allow you to post fast relevant quality content on the fly when time is tight. Your readers will appreciate it!

If you decide to use this program I would love to hear your comments. I will be posting more reviews as I use the program more.

Stay tuned…