Can Your Business Benefit From Article Marketing?

Posted by Denise Griffitts on Sep 16, 2010 in Internet Mastery | 2 comments

Can Your Business Benefit From Article Marketing?

Words are the only things that last forever; they are more durable than the eternal hills. ~  William Hazlitt

Article marketing is one of the most useful methods of promoting a business online. Not only is it easy and low-cost, it works and anyone can do it!

By writing articles on your areas of expertise and offering this content free of charge to online and offline publishers, you can:

1. Spread the word about your services, products and reviews to your target market.
2. Demonstrate your professional knowledge about your industry or niche.
3. Create a body of work that continues to “sell” you and your website long after the initial article creation.
4. Create a following of interested and engaged readers who will refer you or your services to others.

On another note, other website owners, bloggers, and newsletter publishers are constantly looking for quality content to provide to their readers. You help them out by providing your well-written, targeted articles. In return they include a plug about you and your business, called the “author resource box,” at the bottom of the piece. The resource box includes a link to your site. So, they get free content, and you get free publicity. It’s a win-win situation.

You may be wondering if article marketing will work for your niche or industry. The short answer is yes! There are blogs and newsletters and ezines and websites on just about every topic under the sun, from accounting to Zoroastrianism.

Here’s a short list of businesses that can benefit from article marketing:

• Service providers (virtual or traditional)
• Virtual Assistants
• Bloggers
• Affiliate marketers
• Ebook Authors
• Info product sellers
• Online Store owners
• Coaches and consultants
• Realtors
• Podcasters
• Membership site owners
• Authors
• Speakers
• Network marketers
• Owners of niche websites

In short, if you’re selling something, offering professional services, or trying to drive traffic to your website or blog, article marketing can be extremely beneficial for you. It’s one of the most efficient ways to attract targeted visitors, to build trust among your readers, and to gain new customers or clients.

Here are some broad examples:

• Bloggers can use article marketing to attract readers to their blogs and increase their subscriber base.
• Bloggers can use article marketing to write reviews about affiliate products  and increase their revenue streams.
• Webmasters can use article marketing to create valuable backlinks, and increase website traffic.
• Writers can use article marketing to exhibit their writing skills, educate readers, and attract clients.
• Hairstylists can use article marketing to share hair care tips, showcase their expertise, and attract business to their salons.
• Dog trainers can use article marketing to share dog training lessons, and inform the public about the needs at a local shelter.
• Fitness professionals can use article marketing to share fitness and health tips, exercise tips and healthy recipes, thereby creating a body of work that tells potential clients that they know their craft and can be trusted to help clients with their fitness goals.
• Dentists can use article marketing to share information about gum disease, whitening systems, new developments in periodontal care and just about anything else that is of benefit to their patients and potential patients.

Whatever your passion or field of expertise, article marketing can benefit you and your business. When used correctly, it can successfully attract targeted traffic to your website or blog, grow your mailing list, help you become an expert in your field, build trust with your readers, make your website more popular, spread your name and website across the Web, add backlinks to your site, allow you to “advertise” free, brand yourself and your business, and generate sales.

As you can see, the benefits of article marketing are numerous. So who can benefit from article marketing? You can! And, it starts with just one article.

Next in this series:

5 Steps to Marketing Your First Article

What Makes Quality Content?

What Kind of Articles Work Best?

Offline Article Marketing Secrets

How to  Find Article Writers and PLR (Private Label Rights) Articles

Advanced Article Marketing Skills

How to Write a Killer Resource Box

Top 10 Article Directories

Five Tips to Marketing Your Articles to Get Them More Exposure

Tracking Your Article Marketing Results

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