When people land on your website they want to know one thing. What is in it for them? In other words, how can you answer a question for them or solve a problem for them?
As you plan your website message always keep in mind that people buy benefits, be it a product or a service. Each product or service has a benefit and it is essential that you understand the difference.
I have been reading an excellent book by Bill Good called Hot Prospects and while the book is geared towards prospecting for sales leads and offers a wealth of information about sales letters, scripts, templates, and procedures that form the foundation for any good prospecting system, it is also applicable for your website. And what is your website but a good prospecting system? You want people to find all of the information they need to make the decision to work with you or to purchase from you.
I suggest that you buy the book just for these, if nothing else:
- 31 Letters
- 24 Scripts
- 6 Checklists
- 1 White Paper Template
- 3 Letter Templates
- 4 Sample Direct Mail Letters
- 1 Proposal Guide
- 1 Sales Profile
- 2 Bonus Chapters
- 1 Web Resources Page
- 1 List Resources Page
Mr. Good describes Benefits and Features in this manner.
Benefits: A benefit is the perception of what a product or service will do for the buyer. It saves time. It saves money. It improves quality of living. Features: A feature is some characteristic of a product or service that enables that product or service to deliver benefits to the buyer.
Do you see why this is such important information for your website? Take the time to understand the very important differences and then put them to work in your website and other marketing materials.
You can read more about the book here.
Have questions about your current website or need a new one? Call Your Office On The Web at 888-719-6711 for a free website consultation.read more
Google Webmaster Tools
Improve your website’s visibility in Google search results. It’s free. It also works for mobile sites. Be sure to check out the Google Friendly Site tool which will show you which keywords Google is seeing when it crawls your site. It may surprise you!
Click here to get started with Google Webmaster Tools. You will need a free Google Account.
As a web developer I rarely, if ever, use any of the free WordPress themes that abound, but the Adapt theme by WP Explorer caught my attention recently. And in case you are not yet aware of WP Explorer it is a great place to find free and premium WordPress themes.
The Adapt theme caught my eye because it was crafted to work for sites where the focus of your work and recent news is the primary purpose. Additionally, it is 100 percent GPL (General Public License) and free. In short, it looks to me like a great theme for people who need to get a website up quickly and don’t have a big budget to work with. It is very minimal and very easy to setup. It comes with built-in post types for your portfolio, homepage highlights and homepage slider, so adding your content is a breeze. There are page templates for your blog, filterable portfolio, full-width pages and even a landing page template.
The Adapt theme also features:
- Fully responsive layout
- Homepage slider with unlimited heights. (Love this!)
- Portfolio slider
- Filterable portfolio template (This makes it a great choice for freelancers who need a quick way to showcase a portfolio. Adapt’s filterable portfolio page template allows you to easily sort and display portfolio items by category.)
- Full-width and landing page templates
- Blog page template
- Threaded comments
- Widgetized sidebar and footer.
It’s always fun to see companies get into the Holiday spirit… especially when they give great and usable stuff away!
The WishList team is doing just that for all their WishList Member customers.
Anyone who buys WishList Member before Dec. 31st, 2011 will get a whole bunch of extra gifts (valued at $400+) at no extra charge.
This gift package includes:
1) 1000+ Custom Drawn Icons
2) Custom Membership Site Graphics
3) Our Top 3 Kick-Butt Plugins
4) 3-Module Membership Site Basics Course
It’s an awesome package and people are loving it. And who doesn’t love getting what we call in the Deep South, “lagniappe”. (A lagniappe is a small gift given to a customer by a merchant at the time of a purchase (such as a 13th doughnut when buying a dozen). This is some serious lagniappe!
This gift package is only available for those who purchase BEFORE December 31st, 2011 @ 11pm PST.
I run multiple membership sites for my clients and for myself and ALL of them are build using Wishlist Member.
We wish you a safe, happy, healthy and PROSPEROUS New Year!
Your Partner In Success,
Denise Griffittsread more
We are hearing a lot about hacking and I don’t for a moment think that is will run it’s course and go away, do you?
Let’s talk briefly about protecting your WordPress website/blog. One of the biggest causes of WordPress hacks is choosing weak passwords.
You can password protect your wp-admin folder using your cpanel, and at least that way you have 2 passwords that need to be broken in order to gain access to the wp-admin.
It is best to lock down the file permissions as much as you can. Allowing people or applications to have write access to your files can be quite dangerous.
Set permission to 644
Set permission to 755