Forrester: E-mail marketing spending to reach $2 billion by 2014
Here’s an interesting report that I read on BtoB this morning.
Cambridge, Mass. – Spending on e-mail marketing in the U.S. will grow steadily to $2 billion by 2014, almost an 11% compound annual growth rate, according to a new forecast by Forrester Research.
Fueling the continuing reliance on e-mail as a direct marketing outreach are falling CPMs and high ROI, according to the Forrester report, “U.S. E-mail Marketing Forecast 2009 to 2014.”
Further, the report noted, the use of e-mail in social networks will be one of the biggest challenges for direct marketers, which face the need to bridge the gap between social and traditional inboxes with social sharing tools.
Do you have your email marketing up and running? We work in all the major systems for our clients and really like Aweber, Constant Contact and Vertical Response. You can also create some beautiful newsletters and broadcasts in 1shoppingcart if you are familiar with html. Unfortunately they don’t offer pre-designed templates at this time.
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