What Kind of Articles Work Best?

Posted by Denise Griffitts on Sep 23, 2010 in Internet Mastery | 0 comments

What Kind of Articles Work Best?

“Winners have simply formed the habit of doing things losers don’t like to do.” ~ Albert E.N. Gray

There are limitless topics that you could write about. But to make the biggest positive impact on your business, the articles that work the best are those that match the interests of your niche market.

If your business is selling information products to stay-at-home moms who want to start their own work- from-home virtual assistance practice, then you want to write articles that demonstrate your expertise in that area. When those readers get to your resource box at the end of your article, they’ll click on the link expecting more of the same great content. Writing recipe articles for foodies, for instance, when your target market is aspiring work-from-home Virtual Assistants just doesn’t make sense.

The best explanation I’ve ever heard of this was by Jimmy D. Brown who coined the term “useful but incomplete”. What he meant was that your articles should be “useful” to your target audience, but “incomplete” in that they should lead the reader hungrily to seek more information from you. They’ll turn to your resource box in search of more.

Keep in mind that people will come to your website or blog or read your articles online for one reason and one reason only. How can it help them? What solutions, advice or tips are you offering that will assist your reader in answering questions that they have about your niche or industry? If you consistently offer great, and GOOD content to your readership, they will return and bring friends with them.

Quality Content is Critical

While anyone can throw together a few sentences, combine a few paragraphs, paste on a resource box and call it an article, this slap-dash method is not likely to produce the results you desire. Quite simply, quality content is the key for any kind of success in article marketing.

Online article directories are filled with articles written by non-native language writers who don’t understand grammar or sentence structure, or by those who have simply copied what someone else wrote and plugged it into an article spinner without thought for the value of the finished article. Using such shoddy marketing methods will never help your article marketing efforts, and will likely brand you as unprofessional and harm your reputation as a business owner.

Most editors in search of content would rather find an expert on EzineArticles.com, Self Growth or Evan Carmichael with 10 high-quality articles, than one with 500 junk articles. When editors and readers see junk articles, they assume that everything that person does is junk. Clearly this is not a great way to build a business or a reputation!

When you offer well-written, relevant content that helps your reader answer a question or gain new knowledge and understanding of a subject matter they’re interested in, you’ll establish yourself as an expert and advance your article marketing efforts and, ultimately, your business.

Resources

Free Report: 5 Steps to a Big-Profit, S.M.A.L.L. Report Business by Jimmy D. Brown

Easy PLR is a wonderful resource that will help you find an ongoing supply of fresh content for your blog or article marketing efforts. However, I highly recommend that you edit and re-write these articles in your own voice. Use them as a jumping off point and then take it from there.

Need an Article. When you need well-crafted and well-written content for business, for website, or for personal reasons Need an Article has the solution to your writing needs. Again, the same suggestions about editing and re-writing these articles in your own voice applys.

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